Dallas-based online men's custom clothier J. Hilburn says it's spending several million dollars this year to rebuild staff, upgrade technology and develop marketing for the 11-year-old brand that has grown mostly from word-of-mouth.The latest addition to J. Hilburn's executive ranks is former Container Store and Zoe's Kitchen executive Casey Shilling, who starts Tuesday as chief marketing officer.The company has largely relied on its independent stylists to be its marketing outreach, said chief executive officer Andy Janowski. "We want to supplement them with digital marketing and help drive traffic with new customer acquisition and reach out to new stylists." Continue reading...
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