Dallas Morning News Parent Launches Marketing Initiative to Connect Companies With Causes

A. H. Belo Corporation, parent of The Dallas Morning News, is launching a multi-year effort to connect North Texas-invested businesses with causes to "make a lasting impact on our community."The initiative, which will involve both the company's marketing arm, Belo Media Group, and The News' print and digital editions, is designed to raise awareness of education, health and wellness needs in the community and to showcase "innovative and best practices for civic engagement and inspire citizens to engage in volunteerism, fundraising and advocacy," the Dallas-based media company said.It's one of the first outreach initiatives of The Dallas Morning News' new publisher, Grant Moise.  Continue reading...

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