As Rangers Announce New Deal, Here's a Look at the Richest U.S. Stadium Naming Rights Partnerships

Naming rights for sports stadiums are a big deal to companies wanting their brands front and center before large, captive TV audiences. The latest is the Texas Rangers' new tie-up with Globe Life and Accident Insurance Co., the insurance brand that's part of McKinney-based Torchmark Corp. (Fortune ranks Torchmark as the 580th largest company in the U.S.) That deal extends the Globe Life name to the Rangers' new $1 billion ballpark being built next to their existing one.  Continue reading...

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