American Airlines Spending $90 Million to Put Name on Plaza Outside New L.A. Rams and Chargers Stadium

American Airlines will pay $90 million to sponsor a plaza in front of the new NFL football stadium near Los Angeles that'll be home to the Rams and Chargers, according to media reports.The Los Angeles Times and Bloomberg are reporting that American Airlines will announce a 10-year deal Tuesday afternoon for the naming rights to the area formerly known as Champions Plaza, a 2.5-acre space between the Inglewood stadium and an upcoming concert venue.The NFL stadium, built by Los Angeles Rams owner Stan Kroenke, is set to open in 2020 and will host of the 2022 Super Bowl. The teams are holding a press conference Tuesday afternoon to announce the deals, according to the Los Angeles Times.A spokesman for American Airlines declined to comment until after the press conference.Fort Worth-based American Airlines is taking the name of the space formerly known as Champions Plaza, which spans an area between the 70,000-seat football stadium and the 6,000-seat concert venue nearby. In all, the project is expected to cost about $5 billion.The plaza will include a 10-story, glass-roofed area that will be the main entrance to the stadium, Bloomberg reported.Naming rights for the stadium and concert venue have not been sold. But the deal for the Inglewood plaza alone would be almost twice per year as the 30-year, $150 million deal the air carrier paid Dallas for naming rights to the American Airlines Center, home of the NBA's Dallas Mavericks and NHL's Dallas Stars, according to the American Airlines Center.American Airlines also owns the naming rights to Miami's American Airlines Arena, but that sponsorship is set to end at the end of 2019. American Airlines paid $42 million for the 20-year rights to that venue back in 1999.To compare, AT&T is paying $17 million to $19 million a year for the rights to the Dallas Cowboys stadium in Arlington, ESPN reported earlier.American Airlines has reasons to boost its image in Los Angeles, though. The company is spending $200 million on upgrades at Los Angeles International Airport, including a new Flagship Lounge and Flagship First Dining, part of a larger $1.6 billion overhaul of a terminal there paid with public and private funds.   Continue reading...

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