Planet Cazmo, a virtual world for 'tweens and teens, announced a partnership with Tommy Mottola and The Mottola Company to support Cazmo's Virtual Concert Series, and other music and branded content initiatives.
The two companies will work together to secure strategic partnerships with major music industry and branded properties which will bring celebrity content into the virtual world in the form of virtual goods via microtransactions.
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"When I saw the work Planet Cazmo had done with record labels, I immediately understood the enormous potential it has as a platform to deliver new ways for fans and bands to interact," said Tommy Mottola. "I knew I had to be a part of it, contributing my relationships and resources to help make this a very big product."
In addition, Planet Cazmo has added several more record labels who will participate in Cazmo's popular Virtual Concert Series. Island Def Jam, and The Jive Label Group join Interscope-Geffen and Epic Records in the growing list of content partners helping to solidify Planet Cazmo's position as the leading virtual world providing music-related content.
Planet Cazmo has previously hosted successful virtual concerts with acts such as Soulja Boy Tell 'Em, David Archuletta, Jordin Sparks, Kristina Debarge, Ciara, Natasha Bedingfield, and The Clique Girlz, among others, drawing hundreds of thousands of kids.
"Planet Cazmo and the Mottola Company have formulated a strategy which will solidify Cazmo's leadership in this new space where virtual worlds and music entertainment meet," said Mottola. "You can expect to see some very big announcements in the coming months."
"Tommy Mottola is in a class of his own in the entertainment business, and brings tremendous value to our music and brand initiatives," said Mike Levine, Founder and CEO of Planet Cazmo.
"With the Mottola Company and the new record label relationships, Planet Cazmo can establish itself as the premiere online interactive music platform for tweens and teens," said Levine. "Music is at the heart of the Cazmo experience, and our fans have loved the concerts we have done thus far. Our plan is to have a music event on Cazmo every week with music branded virtual goods to sell."
