Rovell: Cowboys Worth North Of $4 Billion - NBC 5 Dallas-Fort Worth
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Rovell: Cowboys Worth North Of $4 Billion

CNBC's Darren Rovell believes the Cowboys' franchise is worth around $5 billion after the Dodgers sale



    After the Los Angeles Dodgers of the MLB were sold to a group led by Magic Johnson for $2 billion, Dallas Cowboys’ owner Jerry Jones offered the opinion that his team had been undervalued by Forbes’ annual rankings of sports franchises’ net worths, which--at last count--had the Cowboys being worth around $1.8 billion. And Darren Rovell, CNBC’s sports business guy, agrees.

    Based on the Dodgers’ sale, Rovell believes that the Cowboys are much more valuable than any MLB team, including the New York Yankees, whose popularity extends far beyond the borders of the United States.

    "The Yankees would be worth about $4 billion and given the revenues, given the new stadium, given national TV rights everything coming in ... [the Cowboys are] probably worth about a billion dollars more than the Yankees," he said, on ESPN Radio’s “Galloway and Company.”

    That’s $5 billion. Or 10 billion Jack in the Box tacos.

    Which, of course, is a lot.

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