Jerry Remaining Very Selective About Cowboys Stadium Naming Rights - NBC 5 Dallas-Fort Worth
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Jerry Remaining Very Selective About Cowboys Stadium Naming Rights



    With a season and a half of football under its belt, Cowboys Stadium still doesn’t have a corporate sponsor--and the reason for this, Jerry Jones said in a recent interview with the Los Angeles Times, hasn’t changed since the opening of the venue in the summer of 2010: He, and those around him, are being very, very selective about what name gets attached to the shiny behemoth in Arlington.

    "We're being very selective," Jones said. "I never had naming rights at Texas Stadium. Because in our case, when we put a name on that stadium, we will name the Cowboys. It's almost going to be like the Pepsi Cowboys. It will be that dominant.

    "We have great relationships with other services and brands that the benchmark for what the naming right would be has to be so special -- not just dollars, but it has to fit the Cowboys. Because this stadium is arguably one of the most visible buildings in the United States, and will get more so as time goes along."

    Whether or not Jones finds a corporate partner in the near future, we doubt it’ll make much of a difference in the vernacular--and fans will continue referring to the venue as Cowboys Stadium or JerryWorld, or any of a number of nicknames that have been spawned since its opening. Though we guess all that money coming in would be a good thing.

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