Forbes: How Jerry Could Profit From Super Bowl XLVIII - NBC 5 Dallas-Fort Worth
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Forbes: How Jerry Could Profit From Super Bowl XLVIII

Jones stands to gain if Peyton Manning and the Broncos defeat the Seahawks next Sunday



    As you might have heard, the Dallas Cowboys are not in the Super Bowl this year, and the game is not being held at Cowboys Stadium. So how does Jerry Jones stand to profit if Peyton Manning and the Denver Broncos come away with a victory?

    The short answer is Papa John’s pizza.

    Jerry Jones, who has been known to shill for Papa John’s in television ads, actually owns over 100 franchises of the popular chain in Dallas, Austin and Waco, via his investment company, Blue and Silver Ventures. If Manning--who is the current spokesman for Papa John’s--wins, Forbes Magazine projects that the company will see a bump in sales. Which, of course, would be good for a fellow with such a substantial financial stake in the company.

    This isn’t surprising as, for his many shortcomings as a general manager, Jones might be the most astute businessman in the game. Since buying the Cowboys in 1989, Jones has taken the franchise to the top of the list of the most valuable franchises in football. The team is currently worth an estimated $2.3 billion.

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