In February, well before the Dallas Cowboys selected Dez Bryant with their first overall pick in the draft, Bryant signed an endorsement deal with Under Armour. Today, it was reported that the relationship has come to an end.
Darren Rovell of CNBC reported the split, pointing out that Bryant--despite appearing on the cover of Eastbay's April issue in full Under Armour regalia--showed up to Dallas's rookie mini-camp wearing Nike gear. Under Armour's senior vice president of sports marketing explained to CNBC that the break was mutual.
“Under Armour and Dez Bryant mutually agreed to part ways,” he said “We wish Dez all the best as he embarks on a professional career.”
Despite his apparent preference for Nike, the rookie receiver did not leave Under Armour for a deal with the Swoosh. Nike spokesman Kejuan Wilkins told Rovell that Bryant was not on the current list of NFL endorsers. In any case, it's hard to imagine that Bryant, who is already making headlines for his refusal to carry a pair of shoulder pads, will be without a deal for long.
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