The Cowboys’ most impressive win of the season (probably), a 44-7 throttling of the Buffalo Bills on Sunday, wasn’t so impressive insofar as the television ratings were concerned: Per Barry Horn of the Dallas Morning News, the victory drew the lowest rating of the season thus far, and marked a continuation of a downswing in ratings.
That is, the TV audience for Cowboys games has fallen in each of the past four weeks.
The Buffalo game drew a 29.4 rating, which was down from 29.6 for last week’s Cowboys’ victory over the Seahawks. The Seattle-Dallas game’s 29.6, then, was down from the Cowboys’ beating at the hands of the Eagles, which drew a 30.6--which itself was down from a 34.0 and a 36.3, from the Rams and Patriots games, respectively.
Jerry Jones blamed the empty seats during the Seahawks game on the fact that it was a noon kickoff. Given these numbers, we wouldn’t be surprised to hear a similar defense this week, should it be brought up to the owner.
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