This September, a one-night event at Cowboys Stadium in Arlington will see a specialty blue and white Texas license plate reading simply "Cowboys" be auctioned off for a probably massive sum.
Overall, about 30 specialty plates will be sold off to high-bidding Cowboys fans, license plate-enthusiasts, and state identification aficionados.
According to Kim Miller Drummond, a spokesperson for My Plates, the company in charge of designing such plates for the state, the rights will be transferable. This means that the top bidder could attempt to flip the rights to the Cowboys plate for a pretty penny.
Drummond said that, regarding who will win the pricy plates, the field is wide open.
"Maybe NFL owner Jerry Jones will bid for the exclusive right to celebrate his team on the bumper of his car," Drummond wrote, per the Fort Worth Star-Telegram. "Maybe oil tycoon turned clean energy guru T. Boone Pickens will offer some competition to celebrate the Cowboys of his alma mater, Oklahoma State. Or maybe seven-time World Champion All-Around Cowboy Ty Murray will ride in from Stephenville to throw his hat in the ring."
Rights to the plates will be good for a quarter century, and, as is pointed out in the Star-Telegram, this wouldn't be the first time someone paid an inordinate amount for a license plate. The article specifically cites an Abu Dhabi oil sheikh who dropped $14 million for his plate, which reads "1".
That is, whoever wins the rights to the Cowboys plate, won't likely be struggling financially. Most of the proceeds from such license plates goes into the state's general fund, but some will be given over to local charities.