Cowboys Lack Success, Buzz - NBC 5 Dallas-Fort Worth
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Cowboys Lack Success, Buzz



    Jaromir Jagr to the Stars!

    Monta Ellis to the Mavericks!

    Prince Fielder to the Rangers!

    And to the Cowboys … ?

    Mired in mediocrity and plagued by pivotal losses in prime time, the Cowboys haven’t acquired a player with “wow” factor since their Metroplex sports brethren. Maybe Brandon Carr and his $50 million contract in 2012?

    Trades are more common in baseball and basketball than the NFL, but owner Jerry Jones’ habit of – as he likes to say – “going for the green” has been curtailed in recent years.

    The Rangers are likely selling season tickets today in the wake of trading for Fielder. I’m trying to remember the last time the Cowboys had that kind of buzz. From a player they signed in free agency or traded for, most recent name I can genuinely think of is … Cowboys Stadium in 2009.

    Before that: Receiver Roy Williams in 2008? Pacman Jones in 2008? Nope. You have to go all the way back to the signing of Terrell Owens in 2006 to see a Cowboys’ fan base as jazzed about an acquisition as the Rangers are today.

    Of course, no trade in Metroplex history will top the Herschel Walker deal in ’89 and the most hyped free-agent signing was Deion Sanders in ’95.

    But for now – even heading into Sunday’s showdown against the Giants – the Cowboys find themselves on the back burner. And until Jerry returns to his carnival barker ways, the return of Miles Austin will have to suffice.

    A native Texan who was born in Duncanville and graduated from UT-Arlington, Richie Whitt has been a mainstay in the Metroplex media since 1986. He’s held prominent roles on all media platforms including newspaper (Fort Worth Star-Telegram, Dallas Observer), radio (105.3 The Fan) and TV (co-host on TXA 21 and numerous guest appearances, including NBC 5). He currently writes a sports/guy stuff blog at and lives in McKinney with his fiancee, Sybil, and two very spoiled dogs.