Dallas Cowboys owner Jerry Jones will be honored this weekend for his impact on the game of football by being inducted into the Pro Football Hall of Fame.
But here in North Texas, his fingerprints can be seen across the area.
He built AT&T Stadium in Arlington, where the benefits to businesses reach far beyond game days.
Another area Jones has helped transform is Collin County. Jones already has a development in Allen, and he's building two more in Prosper.
Of course, there's The Star in Frisco, which is the anchor to a development known as the "Five Billion Dollar Mile," one mile with four mixed-use developments and more than $5 billion in capital investments.
The Ford Center at The Star opened in August 2016, but it's only part of The Star development.
Thirty restaurants, shops and the Cowboys Ring of Honor are under construction.
Ryan Callison, with Visit Frisco, says they should be completed within the next few months.
Callison says The Star is creating a buzz internationally.
"For 355 days out of the year, the Cowboys are here. The 10 other days they're at the stadium in Arlington. So when you have something like that, have them here and always promoting the city of Frisco, and having that global recognition, it's really just taking us up to level," Callison said.
It's no coincidence sales are up at nearby businesses since the world's most valuable franchise moved to town.
AJ Kaloshi, manager at Joe's Pizza on Warren Parkway, says sales have increased 30 percent since The Star began taking shape.
"I have seen the worst times, and I have seen the best times," said Kaloshi, who's seen Frisco grow. He's worked at the restaurant for more than a decade.
On Thursday, the city of Frisco released its latest population figures. As of July, the population was 167,800, up from 159,920 in January.