Everything Not Rosy for Florists

Local businesses hit hard by severe winter weather

By Sara Story
|  Friday, Feb 11, 2011  |  Updated 9:29 AM CDT
View Comments (
)
|
Email
|
Print
Friday Snow Photos - Gallery III

NBCDFW.com

This month's winter weather came at a bad time for local florists.

advertisement
Photos and Videos

North Texas Storms Jeopardize Valentine's Delivery

Smaller businesses are struggling to fill Valentine orders after days of bad weather.

4 Days to Valentine's Day ... Need Ideas?

Lisa Petty, Shop Editor for TheFeast.com, talks Valentine's Day gifts for guys and gals.
More Photos and Videos

Businesses across North Texas -- especially florists -- are scrambling to make up for lost profit after the severe winter weather. 

Joe Prevratil, who owns Holly's Gardens and Florist in Denton, said this was a bad time for bad weather. It's the final stretch before one of his busiest days of the year -- Valentine's day.

"We should have our roses in already and wired and prepared, and we are not quite there yet, so we will spend a lot of late hours this week," he said.

Prevratil said florists across North Texas are running behind because of the icy weather.

Despite the bitter conditions last week, Prevratil remained open and braved the roads for his loyal customers. 

"[I was] flat on my back a couple of times out delivering, but we managed it just fine," he said. "We are not corporate owned, we are mom-and-pop. If we are not here, we don't get paid."

Vendors also couldn't make deliveries because of the weather, adding another challenge. Prevratil was still waiting Thursday on 2,000 roses to fill his Valentine's bouquets.

"We will be playing catch up, but thank goodness we will have Sunday to do that as well," he said.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
What's New
Get NBCDFW on Mobile!
Get NBCDFW's free news and weather... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out