The T Revises Ad Guidelines

By Elvira Sakmari
|  Thursday, Dec 16, 2010  |  Updated 8:05 AM CDT
View Comments (
)
|
Email
|
Print
Bus Boycott Over Good Without God Ads

Coalition of Reason

Ads proclaiming "Millions of Americans are Good without God" will appear on the sides of "T" buses traveling in Fort Worth and other Tarrant County cities.

advertisement
Photos and Videos

"Good Without God Messages" on the "T"

Four Fort Worth city buses will have ads that read "Millions of Americans are Good without God" a message from the Dallas-Fort Worth Coalition of Reason.

Bus Boycott Over Good Without God Ads

Church leaders say they're fed up, asking riders to avoid taking the T because of the Good Without God ads on four busses.
More Photos and Videos

Fort Worth's Transportation Authority revised it's advertising policy after uproar over atheist ads on four city buses.

The T's board of directors adopted a formal policy related to The T's advertising guidelines on Wednesday night.

The guidelines go into effect immediately for new ads on all T property including T buses, bus benches, bus park and ride and transfer facilities.

According to a news release sent out by The T:

"The formal policy reflects most of The T’s current guidelines which excluded certain local political, tobacco, alcohol, pornographic and obscenity-related ads. It will now also exclude any ads with religious, non-theistic or faith-based content and all political ads."

 

The new guidelines are a direct result of the recent controversy over religious versus atheist ads on four T buses.

The news release said the recommendations came from the agency's staff "because of the distraction from its core business and excessive staff time" spent responding to the controversy.

Any existing ads that conflict with the new guidelines will continue to be seen until the end of the term of the advertising agreement.

More: T Board Adopts Advertising Police New Release

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
What's New
Get NBCDFW on Mobile!
Get NBCDFW's free news and weather... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out