Marni to Launch First Women's Fragrance

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    NEWSLETTERS

    Marni

    This February, quirky Italian retailer, Marni—which collaboated with H&M last spring–will debut its first-ever women's fragrance produced in collaboration with Estee Lauder. 

    Like the Marni woman, the scent is designed to be fresh and individual. "The perfume reflects Marni's fashion, certainly," creative director Consuelo Castiglioni told WWD. "Becuase it's a perfume that's quite individual, that doesn't evoke anything in particular. It's for a woman who dresses for herself, who doesn't follow trends but is sophisticated and also maybe a little eccentric."

    That may seem like a lot of sartorial inspiration for a scent, but the the concept registers in a spicy blend of wood notes, tempered with a touch of rose oil for a feminine feel.

    The bottle itself is also meant to evoke the Marni brand, inspired by an old bottle Castiglioni salvaged from a flea market.

    “I wanted a bottle that was kind of traditional, that is, one that lasts over time, like the clothes we make, which last and you can still wear two or three years from now," Castiglioni says. "It isn’t seasonal. I think this bottle reflects our concept—you want to keep it. It also has the dots, which are part of our world, and a play on proportions with the cap. These elements are also important in our fashion.”