New Neiman Marcus Chain Targets Bargain Shoppers

By Kristi Nelson
|  Friday, Oct 29, 2010  |  Updated 10:37 AM CDT
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Luxury retailer <a title=Neiman Marcus plans to open a new line of moderately-priced stores on the east coast next month but the prototype one is in Dallas." />

Kristi Nelson, NBCDFW.com

Luxury retailer Neiman Marcus plans to open a new line of moderately-priced stores on the east coast next month but the prototype one is in Dallas.

Dallas-based luxury retailer Neiman Marcus is launching a line of moderately priced stores.

The prototype Last Call Studio is already open at Inwood Village on Lovers Lane in Dallas.

Neiman Marcus says shoppers who visit the studio stores can find as great an offering as at any other similarly priced store in Dallas.

"What we've decided to do is bring sort of the off-price offering closer in to where the customer lives so she can visit it on a much more frequent basis versus driving 30 to 45 minutes out to Grapevine or one of the outlet centers across the country,” said Tom Lind, Last Call’s senior vice president and managing director.

The clothes, shoes and accessories at Last Call Studio are not available at the company’s full-service department stores or at its existing Last Call clearance stores. But they are available on a newly launched website, Lastcall.com.

"The offering of the store is made up exclusively of product that we’re buying direct from the market,” Lind said. “That is product that is made for us at a discounted price to what the normal price would be in either a Neiman Marcus full-line store or in other full-line specialty or department stores." 

Lind said Studio merchandise is 30 to 40 percent less than normal manufacturer's retail, and special events or promotions can increase discounts up to 50 or even 60 percent.

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