Kim Fischer, NBCDFW.com
"When they come back, we give back" is the motto of the Boot Campaign, a grassroots charity created in Texas to help members of the military.
When they come back, we give back. That’s the motto of a grassroots charity spreading across the U.S. like wildfire.
Five friends dubbed the Boot Girls, came together from across the state to create the Boot Campaign. And they want you to put your boots on.
“We want everyone to find a way to literally show their support for the men and women overseas fighting for us,” said Boot Girl Ginger Giles.
As seen by their growing list of celebrity testimonials on YouTube, the charity is quickly growing in popularity.
“We just decided we needed to get off our duffs and do something,” Giles said.
The longing to help began a year and a half ago after the ladies read the book, Lone Survivor. In the book, Ex-Navy Seal Marcus Luttrell described how 150 Taliban members in the Middle East attacked his team of only four men.
“We just read this book and were inspired by the lengths he went to, to survive,” Giles said.
That’s how the boot campaign was born. Each pair of boot campaign boots comes with a logo on the side, and when you buy a pair, 100 percent of the net proceeds goes to military charities”
But they could have chosen anything, why boots?
“You know people like to have something tangible to show their support, you know? How can I help? If you have a pair of boots, you can say look at this great cause I donated to,” Giles said.
The ladies goal is to sell a million of these military issued boots. So far, they’ve shipped out 12,000 of them raised $300,000 for our military men and women, and the ladies don’t plan on stopping any time soon.
“We feel like it’s the least we can do if we’re going to sit over here and live out our lives, the least we can do is find a way to say thank you and help. They’re over there doing the hard stuff,” Giles said.
The ladies just started selling more than just boots -- in case military issued shoes are not your thing. To find out more about the boot campaign, click here.