Chocolate Hits A Sweet Spot in Sour Economy - NBC 5 Dallas-Fort Worth

Chocolate Hits A Sweet Spot in Sour Economy

High end chocolate stores report sweet sales

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    Chocolate Hits A Sweet Spot in Sour Economy
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    NEW YORK - APRIL 05: A girl looks over chocolates in a case at Jacques Torres Chocolate April 5, 2007 in the Soho neighborhood of New York City. New York City. Easter is one of the busiest times of year for Jacques Torres Chocolate. (Photo by Chris Hondros/Getty Images)

    Most Americans are spending less this Valentine’s Day.

    The National Retail Federation predicts consumers will spend an average of $102.50. That is $20 less than last year.

    Whether it is a greeting card, chocolate or flowers, experts say consumers are finding creative ways to share their love without breaking the bank.

    “I am buying a half dozen chocolate strawberries for my daughter,” Marilyn Stewart said Friday night.

    Chocolate Secrets in Dallas may be proof the decadent desert is recession proof.

    Chocolate Secrets owner Pam Eudaric-Amiri said business at her high end chocolate shop is up 10 percent to 15 percent over last Valentine’s Day.

    “We have dipped over 600 strawberries and we’re now out of them,” she said.

    At $4 for a little taste of heaven, most customers feel like they are getting a sweet deal.

    “It was $25,” Stewart said of her purchase, “and well worth it!”