3D Glasses Decrease 3D TV Sales

By Ashanti Blaize
|  Sunday, Sep 12, 2010  |  Updated 9:57 PM CDT
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survey shows 3D glasses hampering sales of 3D televisions.

Ashanti Blaize, NBCDFW.com

survey shows 3D glasses hampering sales of 3D televisions.

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There's one thing about 3-D television technology rubbing the consumers the wrong way-- the glasses. "3-D technology really first became available around march and April of this year," said Matthew LeBlanc with Best Buy. There's no shortage of consumers who want to try out the technology for themselves.

"We were looking for just an LCD TV and we started looking at the 3-D TVs just to see, you know, how good the quality was," said Dallas resident, Brett Rutledge. A Nielsen Media research survey found reluctance among consumers to jump on the 3-D TV bandwagon.

"For me and my money, I would say no," said Dallas resident, Reggie Carter. The survey found one of the reasons consumers are not purchasing 3-D televisions as much as when the technology first came out is because of the 3-D glasses necessary to watch the televisions. "I mean the concept is cool, the quality is actually good, I like it," said Rutledge.  "But it just seems weird with the glasses."

According to the survey, the glasses make it difficult for people to multi-task. "The glasses are kind of a big factor to some people, but of course 3-D really is not an all the time technology," said LeBlanc.  "Its really for every once in a while.  Kind of a treat." Especially for sports fans and game enthusiasts-- a clear target market for the 3-D experience.

"It was cool st see it on the football game they have over there," said Dallas resident, Kate Rutledge.  "So for that it would be great." For now, some consumers will pass and watch to see what happens next.

If you want the 3-D technology you don't necessarily have to buy a 3-D television.  LeBlanc says most mid to upper end televisions carry 3-D technology as a feature.  It just has to be activated and you must be watching 3-D programming or using 3-D DVDs and gaming consoles.

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