Urbino Pizza e Pasta Shutters

Another one bites the crust

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    NEWSLETTERS

    Getty
    Urbino Pizza e Pasta on Henderson Avenue went the way of the Dodo bird Sunday.

    Urbino Pizza is no longer a part of the burgeoning Henderson Avenue neighborhood. It closed Sunday, much to the dismay of many a lit patron from Glo a short stumble away.

    “It hasn’t been easy. I’m really surprised how someone like me can come in; create jobs and revenue for the city, only to be shut down once you fall behind. It hasn’t been easy,” owner David Pedack said.

    He also told us a lack of marketing funds and jumping into too early (he thinks the neighborhood will fill up in six months) caused the pizzeria to close.

    Mobile Pizza Oven

    [DFW] Mobile Pizza Oven
    Jay Jerrier brings his Neapolitan pizzas to the masses with Il Cane Rosso, his mobile wood-fired pizza oven.

    For now, Pedack, who said his addiction to the creative conceptual part of the restaurant business is like a “mental illness,” will stay focused on his other venture down the avenue.

    This is the second pizzeria to close in the same place.

    The pizza gods don’t seem to want a slice of this prime real-estate-pie.

    We’ll keep you posted on what rises in Urbino’s place.