Texas Is Becoming Known for Its Spirits

Tito's vodka and other Texas-made liquors are gaining popularity

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    NEWSLETTERS

    Tito's is gobbling up market share of the vodka business, and it's not the only Texas-made spirit becoming popular.

    Move over, Grey Goose and Smirnoff.

    Texas-made Tito’s is gobbling up share in the vodka business nationwide, and it’s hardly the only spirit made in Texas that’s quickly making a name for itself.

    “I think it’s great,” said Packy Watson, a customer at Monticello Liquor Store on Central Expressway. “I think Texas ought to be in the liquor business.”

    Texas Liquors Drinking Up Market Share

    [DFW] Texas Liquors Drinking Up Market Share
    Tito's is gobbling up market share of the vodka business, and it's not the only Texas-made spirit becoming popular.

    So many new Texas brands of vodka, rum and whiskey are coming out, Monticello’s owner Mike O'Halloran can hardly keep up.

    "Every time I turn around, they have a new one,” he said.

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    Some Dallas bartenders are adding a very adult twist to a summer favorite.

    O’Halloran said Tito’s has become his hottest-selling vodka in the last year.

    Tito’s is made in Austin at the oldest legal distillery in Texas. Tito is Tito Beveridge, a one-time geologist and mortgage banker who decided to get into the liquor business.

    He’s not alone.

    A few years ago, Dan Garrison turned part of his cattle ranch near Austin into a 24-hour-a-day, 6-day-a-week distillery.

    Using Texas rain right from their own roof, Garrison Brothers is making the first legal bourbon in Texas.

    "It's authentic; it's the real deal; we do it all by hand,” Garrison recently told KXAN-TV in Austin. “Every single bottle that we produce, we've made ourselves, and it's a lot of work."

    They grind grain from the Texas panhandle, cook it, ferment it and put the brand-new batch of bourbon into barrels.

    "We do it from corn to cork,” Garrison said.

    Back in Dallas, customer Ben Richbourg said he likes the taste -- and the price -- of Texas-made liquor. He recently switched to Tito’s.

    "My favorite used to be Grey Goose,” he said. “But I'm getting the same amount for about two-thirds the price buying Tito’s, so you know what? I'm pretty happy with this."

    Liquor store owners such as O’Halloran said they’re proud to sell made-in-Texas products.

    "Our economy is great, and and we got a lot of pride, so drink up, you know?" he said.