After several flat years, champagne sales seem to be getting their fizz back.
"Dom Perignon, it's like, wow, all of a sudden that's the popular champagne this year," he said.
Starting at $170 a bottle at Pogo's, the champagne is synonymous with luxury. And luxury items tend to suffer when people are genuinely worried about money.
"They're certainly not worried about spending on champagne, which they have been in last couple years," Caldwell said.
Bubblies are also doing a good business for Whole Foods.
"We are really seeing a very, very vibrant week, to say the least," Whole Foods spokeswoman Karen Lukin said.
According to Nielsen market research, nationwide sales of champagne are up 12 percent, and sparking wine sales are up 8 percent over the year before.
In general, toasting with an Italian sparkling wine is more affordable alternative than toasting with a true champagne.
"It's always a party, whether you're drinking champagne or sparkling wine, whether you are spending the full amount of your budget or buying something that's within your budget," Lukin said.
At Whole Foods, 80 percent of wine and champagne bottles are less than $20.