Dallas Can Only Swig Dr Pepper

$2.3 million deal gives Dr Pepper exclusive vending, pouring rights in city buildings

View Comments ()



    When Dallas city employees head to the "Coke machine" soon, they won't be able to buy a Coke at all -- the city voted unanimously last night to give Plano-based Dr Pepper exclusive rights to sell their fizzy drinks in 500 vending machines placed in city buildings.

    The $2.3 million deal also gives Dr Pepper exclusive rights to pour at the Meyerson Symphony Center and Dallas Convention Center through the five-year deal.

    Coca-Cola did make a last-ditch effort to win the soda showdown, but Dallas' chief financial officer Dave Cook told the Dallas Morning News that Dr Pepper's deal won mainly due to time -- Coke's version of the arrangement could have lasted 10 years compared to Dr Pepper's five.