Chick-fil-A Spies on In-N-Out

Cows watching carnivores

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    NEWSLETTERS

    TK
    The Richards Group

    Commentary
    by Bruce Felps

    The Chick-fil-A ad campaign seemed to have run out of steam about six or so years ago. It was cute at first, yes, but how much can you do with poor-spelling bovines trying to deflect culinary curiosity toward chickens and their sandwiches?

    But a direct threat to one’s livelihood tends to bring out the best in these cows.

    Chick-fil-A, for years, has dominated the fast-food market along the northbound service road of Central Expressway at about Southwestern Boulevard. Just try to get close to the drive-in between 11 a.m.-2 p.m.

    Ah, but change is in the offing. In-N-Out burgers soon-ish will open an outlet within ketchup-squirting distance of the chicken coop. The lines are already forming.

    Richards Group, the creators of the Chick-fil-A cows, plans something of a counter attack in preparation for the West Coast interlopers. The guilt-tripping cows, holding — hoofing? — binoculars, run a reconnaissance mission on the new burger joint and its pending patrons atop a billboard reading, “WE SEE U BURGER EATERZ.”

    OK, not exactly LOL Cats but the best they’ve done in quite awhile.

    Good to see the cows on their, uh, toes, and good to see the creatives back on their game.

    And good to know that In-N-Out likely will clear my way to lunch at Chick-fil-A. Y’all enjoy those cow burgers. I’m going for the chickens.


    Bruce Felps owns and operates East Dallas Times, an online community news outlet serving the White Rock Lake area. He does not like pickles at all but he must order a Chick-fil-A original with them just to pluck them off. Otherwise it’s just not right.