Even morsels of vaguely good news from medialand make us suspicious.
So when we first read that a new foodie pub would show up in Dallas in March, we raced to check for signs of advertorial intent. ("Is that even a word?!" a flustered reader once barked at a townie paper's business editor.)
Turns out Edible magazine, a community-based locavore pub, looks and sounds pretty. Edible's pulled the cream of contributors for it's Austin edition: Sarah Bird of Texas Monthly fame, for instance, and Renaissance man Sam Martin, former senior editor at This Old House, alongside crunchy city dwellers, farmers and more than a few kids.
Back to earth now. Will advertisers bite? Besides the obvious Whole Foods and Central Market base, we've got a gang of slow foodies promoting reasonable ways to integrate thoughtful eating into Dallas-area culture and supporting local farmers (the magazine would be another way.) Among the mobilized members: Ugo and Cristiana Ginatta, owners of the gelateria Paciugo; Marius Donnelly, proprietor of the always-hopping pub Trinity Hall in Mockingbird Station, and Judie Byrd, founder and operator of the Culinary School of Fort Worth.
As far as the whole printing-a-green-publication challenge goes, many foodie-types are nostalgic for 'zines, but minimizing carbon footprints take precedence for others (buzzkill). We'll keep you updated when learn what writers will be worth clipping and where to find the mag in town.