7-Eleven Releases Beer: Game Day

By Sarah Acosta
|  Wednesday, Apr 21, 2010  |  Updated 11:39 AM CDT
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7-Eleven Releases Beer: Game Day

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Dallas-based 7-Eleven will soon debut it's own beer line.

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For those who want a recession-proof drink, you’ll soon be able to stop by your local 7-Eleven for it’s new release of it’s own line of "Game Day" beer.

According to 7-Eleven, Game Day will be a store-brand premium lager beer, claiming it will be, “comparable in taste and quality to the top-selling national brand beers.”

Game Day will be available in two varieties “Light and Ice.”

Buyers will be able to purchase the beer as 24-ounce singles or as a 12-pack of 12-ounce cans. Suggested retail price is between $6.99 and $8.99 for a 12-pack, and $1.49 and $1.89 for a single.

Dan Skinner, 7-Eleven category manager for alcohol beverages said American beer drinkers are looking for a great-tasting beer at an affordable price.

“Take-home 12-packs are the perfect size for a backyard barbecue, when going over to friends to watch a ballgame or enjoying a picnic at the lake,” Skinner said. “Game Day offers a great product at a great price in the perfect package size for entertaining.”

According to Director of Corporate Communications Margaret Chabris, Game Day will be available soon at participating 7-Eleven stores in Texas, West Virginia and Illinois, pending approval from these states’ alcohol beverage control commissions/boards.

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