Football season is finally in full swing, and Dallas denim label Original College Jeans is taking school spirit seriously. OCJ's recently debuted line lets you show off your team loyalty while flaunting your curves, with jeans that feature cute collegiate logos on the back pockets of their designer denim.
Stylish fans take note -- you've got a new way to rock your school pride. Six schools are included in the label's inaugural collection: Oklahoma State University, Southern Methodist University, Texas Christian University, University of Kansas, University of Missouri, and University of Wisconsin.
We caught up with founder of OCJ, Greg Adams, to find out more about the cool denim line, and we'll tell you what the TCU grad had to say about his fun and fashionable jeans.
NBCDFW: What inspired you to create such a uniquely spirited denim label?
Adams: "My inspiration was half school spirit and half love of denim. I've always liked denim, and I wear jeans more than anything else … I could never find collegiate bottoms beyond athletic shorts and sweat pants. So I put two things I'm passionate about together and found that other people liked the idea, too. The hard part was finding a way to execute the collegiate logos in a manner consistent with premium denim."
NBCDFW: How do you envision cute game day girls styling your denim?
Adams: "Styling is a pretty difficult question to answer just because there are so many ways that denim can be worn. For game day, specifically, there are a lot of great companies that have started up in the last few years and offer really cute collegiate tops that are more fashion forward than traditional t-shirts, but a simple shirt works well with our denim also. A lot of our retailers carry some of the aforementioned lines, and I'm really happy to see an increase in the variety of collegiate apparel available."
NBCDFW: Any plans for expansion into other types of collegiate apparel?
Adams: "We want to provide the same designer quality apparel to the collegiate market in a variety of clothing that is currently not being offered. We started in jeans because that's the most difficult segment to work in due to the importance of fit. But, once we've established our brand not only with our unique designs but also with the quality of our jeans themselves, then we plan to expand into several other areas. We already have several prototypes for other lines completed and ready for full production."
NBCDFW: Who will you be rooting for on the football field this Fall?
Adams: "I went to TCU and bleed purple, so personally I'll be rooting for the horned frogs. Go Frogs! I love displaying school pride. If you look in my closet you'll see a whole lot of purple. I've got everything from custom shirts to belts to cufflinks that are TCU."
OCJ denim comes in two styles - skinny and original bootcut - and it's available in two washes, "Victory" and "Deep Indigo." Mustang and Horned Frog fans can shop the jeans locally; styles celebrating SMU and TCU are available at Flirt, the Blues Jeans Bar, and Jean Guru in Dallas and Fort Worth. Additionally, all versions of OCJ''s spirited jeans can be purchased via the company's website.