JC Penney to Open Joe Fresh Stores in Stores

700 Joe Fresh stores to open by April 2013

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    NEWSLETTERS

    AP

    J.C. Penney next spring will begin offering Canadian fast-fashion label Joe Fresh.

    It's part of Plano-based Penney's plan to introduce more store-within-stores at its department store locations.

    About 700 Joe Fresh shops will open within Penney stores in April 2013, offering women's clothing such as dresses, t-shirts, denim and silk blouses. Joe Fresh will also be sold at jcp.com

    Financial terms weren't disclosed Wednesday.

    Penney has been focusing on restructuring its stores to add more store-within-a-store concept with beauty product seller Sephora and others. It currently sells MNG by Mango, a Spanish clothing chain, in the store-within-store concept, and on Aug. 1 will launch similar boutiques for Levi's and other jeans brands.