NEW YORK, NY - OCTOBER 01: (EXCLUSIVE COVERAGE) Bruce Springsteen and Sting perform on stage during STING: 25th Anniversary/60th Birthday Concert to Benefit Robin Hood Foundation at Beacon Theatre on October 1, 2011 in New York City. (Photo by Jeff Kravitz/WireImage)
Bruce Springsteen will be the keynote speaker at the 2012 South by Southwest music festival in Texas.
Organizers on Thursday announced that the rock `n' roll great will be featured during a March 15 event at the Austin Convention Center.
Previous keynote speakers have included Johnny Cash, Carl Perkins, Lucinda Williams, Robert Plant, Smokey Robinson and Neil Young.
South by Southwest begins March 9 with interactive and film events.
The music festival stars March 13, showcasing more than 2,000 acts from around the world at dozens of stages throughout downtown Austin.
Springsteen and his E Street Band hit the road next year for a worldwide tour.