Is the DFW Attractions Pass Really a Deal?

By Greg Janda
|  Thursday, May 20, 2010  |  Updated 4:12 PM CDT
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Is the DFW Attractions Pass Really a Deal?

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A new DFW-area "Attractions Pass" offers seven attractions for one ticket price.

In essence, it's a bundle pass of admission to the Dallas Museum of Art, the Dallas Zoo, the Fort Worth Stockyards Experience, the International Bowling Museum & Hall of Fame, The Modern Art Museum of Fort Worth, the Sixth Floor Museum at Dealey Plaza and Southfork Ranch.

They're offering 2-day passes at $49 for adults, $39 for seniors, and $24 for children.  Additionally, you can grab 3-day passes for $59 for adults, $49 for seniors and $29 for children. Once you've got a pass, admission to all the above locations is free, for however long your pass is scheduled to run. You can buy the pass at this link (DFWandBeyond.com/save) or at the information desks at NorthPark Center or Galleria Dallas.

The idea is to bring more tourists to our "top attractions" during the time people would travel to the DFW area.

We scoured the attractions' websites and pulled these numbers for adult admission, then did some math to find out how big a discount you'd get with the pass.

DMA - $10
Sixth Floor - $13.50
Dallas Zoo - $12
International Bowling Museum and Hall of Fame - $9.50
Stockyards - $25.00
Modern Art Museum of Fort Worth - $10
Southfork Ranch - $9.50
Total = $89.50 -- $49 for a 2-day pass
Discount of $40.50 --  45 percent by our calculations

In this scenario, you'd have to visit all seven attractions in two days -- possible, but unlikely -- to net the discount. Even if you did drive around to Plano, Arlington, Fort Worth, and Dallas, we'd bet the gas cost and parking fees could offset that discount...

We're not impressed with some of the listed names -- specifically the Bowling museum or the cliched Southfork Ranch.

Mind you, we're supportive of these attractions on their own, but bundling them in with the quality art in DFW, a revitalized Zoological experience, and a snapshot of one of the biggest events in American history doesn't quite gel in our eyes.

What do you think? Is the pass a deal or a dud?

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