Have Your Morning Paper for Breakfast

By Tamara Vostok
|  Tuesday, Jul 7, 2009  |  Updated 8:24 AM CDT
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Have Your Morning Paper for Breakfast

It's like straight-up Willy Wonka lickable wallpaper, but newspaper. An ink manufacturer says newspapers should try to appeal to readers' taste buds, too. Taste the ad!

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Ever wonder if the snozberries tasted like snozberries?  Well, you won't be tasting one of those Wonka fruits in the paper, but an ink manufacturer says newspapers should try to appeal to readers' taste buds, too.

Carlstadt-based US Ink is encouraging papers to include a new product called Taste-It Notes, dissolvable strips that work a bit like some breath fresheners and medications. They're sealed inside hygienic pouches.

The company says they could be paired with ads for food to give consumers a taste of the products. US Ink says that could be a boon for newspapers at a time when they're losing ground to online news sources.

“We believe Taste-it Notes could be a breakthrough in newspaper advertising - at a time when newspaper executives are increasingly interested in innovative solutions that will assist their print advertisers to increase revenue and differentiate their brand,” said Michael J. Dodd  US Ink's president.

They were introduced two weeks ago by Bala Cynwyd, Pa.-based First Flavor.

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