South Koreans, Asia's biggest per capita alcohol consumers, can now soothe themselves after a big night out with hangover-fighting ice cream.
A convenience store chain launched the Gyeondyo-Bar, which translates to "hang in there" and, according to the company, is the first ice cream bar marketed specifically to combat the after-effects of alcohol consumption. It hit the shelves Friday.
According to the makers, the ice cream bar's name "expresses the hardships of employees who have to suffer a working day after heavy drinking, as well as to provide comfort to those who have to come to work early after frequent nights of drinking."
The grapefruit-flavored dessert contains 0.7 percent oriental raisin tree fruit juice, a traditional hangover remedy cited in a Korean medicine book from the 17th century that is included in popular hangover potions.
A 2012 article in the Journal of Neuroscience found oriental raisin tree extract reduced symptoms of intoxication in rats.
