While rocking the mic at SMU's Game Business Law conference, GameStopCOO J. Paul Raines claimed the biggest challenge with downloadable content for games (DLC) was consumers lack of knowledge about accessing and availability of the content.
We beg to disagree.
It's hardly possible to not notice new game add-ons and levels as soon as you log into Xbox Live, and while we don't have any first hand experience in the PSN's shopping system, it's hard to believe Sony doesn't have a system that can feed gamers with new elements in their favorite games.
Rock Band lovers know the DLC system for their favorite rhythm game quite well and it's surprisingly easy to access the music store from in-game. Heck, even our parents could do it when they got the Beatle-ized version...for the Wii.
Raines doesn't seem to be giving consumers enough credit, or maybe he's just worried about them not using their credit for more GameStop content.