EBay is expanding its same-day delivery service to more locations and letting buyers and sellers create "collections" of products available on its site as it moves beyond its roots as an online auctioneer.
EBay Inc. said Tuesday that it is expanding eBay Now to 25 markets by the end of 2014. The service is live now in Chicago and will go to Dallas later this year and to London in early 2014.
To help advance the service, which promises delivery in as little as an hour, eBay said it has bought courier service startup Shutl for an undisclosed sum.
EBay's "collections" are groups of products available on the site as selected by celebrities, bloggers, regular eBay users or stores themselves. People can follow the collections, their curators or other users. The company is also taking a page from social networks and will let both buyers and sellers create profiles for themselves on the site.
EBay, which has been working on shedding its auction-site image, says that more than three-quarters of what it sells is new merchandise, sold not to the highest bidder over several days but to buyers paying immediately.
Shares of eBay slid 11 cents to close at $51.83.