Digital Sports Magazine Plays to Local Sports

DFW OT available on iTunes

By Andrew Tanielian
|  Tuesday, Sep 4, 2012  |  Updated 7:33 PM CDT
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Dallas Cowboys quarterback Tony Romo is featured on the cover of DFW OT, a new state-of-the-art sports magazine. It's the area's first iPad only sports magazine from the Star-Telegram sports department.

Andrew Tanielian, NBC 5 Reporter

Dallas Cowboys quarterback Tony Romo is featured on the cover of DFW OT, a new state-of-the-art sports magazine. It's the area's first iPad only sports magazine from the Star-Telegram sports department.

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The Fort Worth Star-Telegram has launched the state's first digital-only magazine about local sports.

DFW OT combines short-form stories with long-form ones such as this month article's about the life of Tony Romo.

"It's very ambitious, and it's actually probably the way ... that new sports journalism is going to go on in the future," said Mac Engel, the Star-Telegram sports writer who wrote the Romo story.

"I'm a little biased," he said. "This is the best thing in this month's issue. But this goes into his entire college, pro and high school career."

DFW OT is also interactive, incorporating fancy features such as 360 degree views and buttons to make the experience fun.

"You can get the chance by holding up the iPad and just spinning it around sometimes and just taking you inside the new football stadium at TCU, the new Amon G. Carter stadium," Engel said.

The magazine also has information such as schedules and stats.

"One of the great things this does is, it has an interactive calendar," Engel said. "People want to be able to look ahead and plan their calendar around sporting events in this town. It's one of the most important things that goes on in this town, in this community."

DFW OT is available on iTunes. Each issue costs $1.99.

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