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    NEWSLETTERS

    What is your nipsy quotient?

    Commentary
    by Bruce Felps

    From the For What It’s Worth Department: Dallas-Fort Worth ranks No. 8 among U.S. cities in terms of business people connected via social networking sites.

    According to a firm called NetProspex — a kind of business-to-business networking hub, maybe — DFW business people cross-pollinate Facebook, Twitter, LinkedIn, and six other social media networks with more fervor than only seven other major cities — in descending order, San Francisco; San Jose, Calif.; New York City; Ventura, Calif.; Austin; Stamford, Conn.; and Seattle.

    The company uses what it calls the NetProspex Social Index, or NPSI — wonder if they pronounce that “nipsy?” — to calculate " ‘the number of employees with social media profiles across Twitter, Linkedin, or Facebook using a company email address,’ and ‘social connectedness,’ determined by tracking ‘the number of connections across social networks, including Twitter followers, Facebook friends, and LinkedIn connections.’ "

    That explains it.

    That also provides a great excuse to employees, caught trolling the social media waters on company time, to say, “But boss, I’m just qualifying potential new accounts and raising our nipsy quotient.”

    That will work. Try it.


    Bruce Felps owns and operates East Dallas Times, an online community news outlet serving the White Rock Lake area. He might be on LinkedIn … he’s not sure.