Cyber Monday Boosts McKinney Salsa Shop

Owner says his online sales doubled this year on Cyber Monday

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    NEWSLETTERS

    The owner of Loco Cowpoke Salsa Shop in downtown McKinney says on Cyber Monday his online orders are accounting for double the normal amount of online sales.

    Local businesses are also getting a piece of the pie on one of the biggest online shopping days of the year.

    The owner of Loco Cowpoke Salsa Shop in downtown McKinney, which sells salsas and other products made in Texas, said his online sales doubled this year on Cyber Monday.

    Randy Abshier said he woke up Monday morning to more than a dozen Internet orders. On Cyber Monday, about 50 percent of his sales came from the Internet, with the other half coming from foot traffic.

    "I’m by far using the computer today way more than I do on a typical day," he said.

    Shipments are going around the country, to Massachusetts, Missouri, even around the world.

    "It's pretty much out of control through the first of the year," Abshier said.

    Abshier and his wife opened their shop four years ago. After about a year, their shop went partially digital.

    "I never really thought about the online piece of the business," he said.

    Now, about 20 to 25 percent of his business is online sales, he said.

    In 2005, a trade organization dubbed the Monday after Thanksgiving as "Cyber Monday" to promote online holiday shopping. Research firm comScore has predicted shoppers will spend $1.5 million on Cyber Monday this year, up 20 percent from the year before.