15 year-old Wingstop will turn 20 during their five-year deal to serve their saucy chicken arms at JerryWorld (a.k.a. the new Dallas Cowboy Stadium).
The Richardson-based company will be the exclusive wing vendor at the stadium and will be on radio, television, and print ads as a major partner.
Wingstop president and chief executive Jim Flynn told the Dallas Morning News, "This partnership is the largest we've ever undertaken. Football and chicken wings are perfect partners and since we are based in Dallas-Fort Worth, it only makes sense."
And you can bet Troy Aikman will be part of the deal -- Wingstop is looking to renew a 3-year-partnership with the former Cowboys pigskin thrower.