Football fans wore purple cowboy boots, purple cowboy hats and even horned frog belt buckles at pre-parties for the Fiesta Bowl.
West 7th in Fort Worth is looking to boost Horned Frog spirit in Cowtown with Purple Fridays.
Beginning July 30, fans are encouraged to wear purple on Friday and take part in special events in the West 7th district.
This Friday, fans can begin getting warmed up for football season with a special screening of "Don't Back Down," the 2009 TCU commemorative video, at the Movie Tavern. Following the screening, TCU fans will be treated to special appearances by the TCU pep squad and mascot and be able to buy TCU T-shirts.
After that, fans can stick around for The Legend 92.1 airing live from the patio at Tillman's Roadhouse.
The family fun continues at 5:30 p.m. with live music from Crossroads and The Kyle Sherman Band, so bring your lawn chairs or blankets and enjoy the music on a warm summer night. During the concerts, Terra Mediterranean Grill will provide food and beverages for purchase.