The New Year's Day bowl game at the Cotton Bowl has a new sponsor.
The Heart of Dallas Bowl will debut January 1 with teams from the Big 12 and Big Ten.
The Dallas-based nonprofit was announced Thursday as the sponsor replacement for TicketCity. The previous sponsor held the title the first two years for a game created to fill a void after the Cotton Bowl left its namesake facility for Cowboys Stadium in nearby Arlington.
The game on January 1, 2014, will feature teams from the Big Ten and Conference USA.
Heart of Texas was formed recently with a mission of raising money for community needs through sports and entertainment events.