Tiger Woods Takes $22M Endorsement Hit

Winnings are down, but most of decline is lost endorsements

By Greg Wilson
|  Wednesday, Jul 21, 2010  |  Updated 3:17 PM CDT
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ST ANDREWS, SCOTLAND - JULY 17: Tiger Woods of the USA walks off the 10th tee during the third round of the 139th Open Championship on the Old Course, St Andrews on July 17, 2010 in St Andrews, Scotland. (Photo by Stuart Franklin/Getty Images)

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You knew Tiger Woods' wallet took a hit in the wake of his marital problems, but now you can put an exact number on it: $22 million.

The superstar golfer's estimated endorsements for 2010 are worth $22 million less than last year, according to a study by Sports Illustrated, which looked at the 50 highest-earning American athletes.

Woods is still No. 1 on the list, as he has been for the rankings' seven years. But his estimated total earnings of more than $90 million are down from 30 percent from nearly $128 million two years ago. Most of the decline is in lost endorsements.

Golf rival Phil Mickelson is again No. 2 with total earnings of more than $61 million. His estimated endorsement income is $52 million, compared with $70 million for Woods.

Floyd Mayweather Jr., LeBron James, Alex Rodriguez, Shaquille O'Neal, Kobe Bryant, Derek Jeter, Peyton Manning and Dwyane Wade round out the top 10.

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