Sara Story, NBCDFW.com
NFL Hall of Fame football legend Mean Joe Greene will be featured in a commercial aimed at rallying University of North Texas Fans to buy season tickets.
A North Texas football legend is giving the Mean Green football team a boost.
NFL Hall of Famer Mean Joe Greene will be featured in a commercial to rally University of North Texas fans and promote season tickets.
"This is a changing point, I think, in the history of UNT Mean Green athletics," University of North Texas President Lane Rawlins said.
Greene will be showcased in the commercial alongside Rawlins and new head football coach Dan McCarney.
"There are a lot of people here working very hard, but we need help, so the word is, 'Why don't you come and join us?'" Greene said.
School leaders said the promotional efforts, along with the new stadium, should turn their game around.
"We are too much under the radar, and there isn't anything that gets the attention of the public better than athletics if you do it right," Rawlins said.
"A football team that comes out in front of energy, enthusiasm, passion, [with] students all over the place, people that care -- that's how you start turning programs around," McCarney said. "I have been part of some of the most dramatic college football turnarounds, and I plan on doing it here at North Texas."
The Mean Green begin their season on Sept. 10. Season tickets can be purchased on the Mean Green athletics' website.