Any real estate investment is all about location, location, location. And parking on Super Bowl Sunday is no different.
The private lots closest to Cowboys Stadium are considered prime real estate. Businesses directly across the street are selling their spots at eye-popping prices.
"We have 32 spaces here, so we are a little bit limited, and we are selling them for $500 a piece," said Hank Wendorf, owner of Ticketsource.com. "Essentially, this parking is as close as you can get."
Even at that price, more than two-thirds of his lot has already been reserved.
Wendorf said he may even hike his price as game day approaches.
Spaces at Stadium Parking's eight lots north of the stadium are going for the relative bargain price of $125.
"We kind of believe that the experience starts at the parking lot," owner Sharon Smith said.
Stadium Parking has about 1,500 parking spaces, all within walking distance of Cowboys Stadium.
But premium tailgating spots cost more.
"Tailgate spots have a grass area and a view of the stadium, and those are $175," Smith said.
Many of those have already been reserved.
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Smith said each lot has an off duty police officer or sheriff's deputy on patrol and access to restrooms.
"I think the ones buying tailgate spots are going to do just that -- tailgate, be a part of the experience, have fun and have the stadium in the background, take pictures and say, 'I was a part of Super Bowl XLV,'" Smith said.
Parking lots adjacent to Cowboys Stadium have already been taken over by the NFL and will be used to house various tents, stages and parties on game day.
"Most of it will be used for tailgate areas and security areas and television areas," said Trey Yelverton, Arlington deputy city manager. "We've moved a lot of the parking to the north and the east, further over on Rangers lots and Six Flags lots."
Lots controlled by the NFL will cost about $71 a space, but most are more than a mile away from the stadium, and tailgating won't be allowed. Shuttle services will provide transportation to and from the game.
