Catherine Ross, NBC 5 Collin County Reporter
Frisco plays host to the NCAA 2013 Division I Football Championship game featuring the North Dakota State University Bison and the Sam Houston State University Bearkats.
Frisco is getting ready for a rematch.
Football players and fans from Sam Houston State and North Dakota State are flooding the city for the second year in a row for the NCAA Division I Football Championship.
"We're expecting an even bigger crowd this year for the rematch," Mayor Pro Tem Jeff Cheney said. "Businesses have jumped on board -- you go up and down Main Street, and they have signs out."
Team Frisco, a group of city and tourism officials, is promoting a spirit contest for businesses, promising $1,000 to the storefront that puts out the most welcoming display for incoming fans.
After last year's record-breaking sellout brought an estimated $5 million to Frisco and the surrounding area, the city of Frisco said it recognizes the importance of jumping into the business of being hospitable.
"Almost every hotel in Plano, Frisco, Allen, The Colony, Richardson -- they're all sold out," Mayor Maher Maso said.
General manager Craig Sundell said the Westin Stonebriar's rooms sold out for this week within 24 hours of the announcement of the game's date. Last year, selling the same amount of rooms took days, he said.
"This is a great program to have in the first week in January," he said. "We get a full hotel; we get breakfast, lunch and dinner."
The game, which determines the winner of the NCAA Division I Football Championship Subdivision, begins at noon Saturday at FC Dallas Stadium.
All seats, including standing room only tickets, are sold out.
Frisco recently signed an extension agreement to keep FCS championship game for the next three years.