FC Dallas Announces Jersey Deal

Plano-based company sponsoring new jerseys

View Comments (
)
|
Email
|
Print

    NEWSLETTERS

    The front of FC Dallas' jerseys will display the AdvoCare logo through a sponsorship deal with the Texas-based nutrition and fitness company. (Published Wednesday, Jun 27, 2012)

    FC Dallas players and the 4,000 boys and girls who make up FC Dallas youth will soon be showing off new uniforms.

    The team has secured a multimillion-dollar deal with Plano-based AdvoCare for naming rights on the club's jerseys.

    Hunt Sports Group Chairman Clark Hunt announced a the partnership Wednesday, calling it a "historic day" for the FC Dallas franchise.

    AdvoCare is a company that specializes in nutrition, weight-loss, energy and sports-performance products.

    "Today is the first time we've ever partnered with an athletic or a top-tier sports team," said Richard Wright, AdvoCare president and CEO.

    The three-and-a-half year deal means every FC Dallas kit will bear AdvoCare's logo.

    Jersey naming rights are widespread in professional soccer across the world. Until now, FC Dallas was among the few franchises in Major League Soccer without a sponsor.

    "It's critical in terms of the success of the team," said Doug Quinn, FC Dallas president and CEO.

    Quinn said that while the team has been focusing on securing a jersey sponsorship, it is also talking about naming rights for FC Dallas Stadium.

    He said FC Dallas has been holding meetings as recently as Wednesday afternoon about a deal.

    "It's going to happen," Quinn said. "I have no doubt in my mind that it's going to happen -- and it's not going to take that long to make it happen."

    The AdvoCare jerseys will debut at FC Dallas' July 28 game.