Denton has deemed itself "The Oklahoma Headquarters" for the annual Texas-Oklahoma football game.
The Denton Convention and Visitors Bureau is using the campaign to attract Sooner visitors.
"Norman is two hours, max, up the road from Denton," said Kim Phillips, vice president of the Denton Convention and Visitors Bureau. "It just makes sense. It's easy."
Phillips said its package includes cheap hotel rates, entertainment and transportation to the game.
"The A-train is a big part of it," she said. "This is a new asset we have to offer which is really what's connecting us to the Texas-OU experience."
Sooner fans in Denton are pumped their hometown is being called the Oklahoma headquarters.
"I am thrilled," Lindsey Baker said. "I am so excited, because I was going to go to the Dallas area to watch the game with friends, but I'm probably going to stay here now. I don't want to see that burnt orange. I want to see that crimson and cream."
Sooner visitors may boost business, but Denton's Longhorn fans said they have mixed feelings about the OU outreach.
"We did not extend an invitation for them to come to our house," Paul Brandimarte said.
He and his wife, Nancy, said their home will remain loyal to the Longhorns.
"We are trying to brainwash the grand children to all go to UT," she said.