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Wrapped Up in World Series

Vegas marketing firm to wrap Arlington hotel with ad

By Bruce Felps
|  Tuesday, Oct 26, 2010  |  Updated 4:04 PM CDT
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50 Years in the Making: Rangers' First AL Championship

Elite Media

An artist's rendering of what a building wrap promotion would look like on Arlington's Sheraton Hotel, located near Rangers Ballpark in Arlington.

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North Texas is wrapped up in World Series fever, and soon that wrap will become quite literal.

According to an article in the Fort Worth Star-Telegram, an ad company called Elite Media out of Las Vegas plans to wrap the Sheraton hotel near Rangers Ballpark with a 100-foot-by-100-foot vinyl sign, turning the 19-story building into a giant — ooo, sorry — billboard.

The sign should be in place by the time the Series shifts to Texas for Game 3.

City ordinance allows the sign to stay in place for two weeks, which should be plenty of time for the Rangers to wrap up the Series with a title even if it does go seven.

Elite Media wants $375,000 for the advertising space, to which it also owns rights to display during Super Bowl XLV.

Maybe Jerry Jones could use the space to put up a “help wanted” ad for a coach.

Bruce Felps owns and operates East Dallas Times, an online community news outlet serving the White Rock Lake area. He didn’t watch every inning of the ALCS, but whenever he tuned in the Rangers used that inning to break it open. He missed games 1 and 5. Hmmm …
 

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