Complete coverage of Rick Perry's Presidential run

Rick Perry Banking on Southern Heritage in SC

Southern son pouring on down-home charm in South Carolina

By Brian Bakst
|  Wednesday, Jan 11, 2012  |  Updated 9:24 AM CDT
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Rick Perry Banking on Southern Heritage in SC

Getty Images

Texas Governor and Republican candidate for president Rick Perry (L) speaks as Maricopa County Sheriff Joe Arpaio (R) looks on during a campaign stop in Council Bluffs, Iowa.

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Rick Perry is pouring on the down-home charm as he seeks a campaign revival in South Carolina, betting that geographic kinship will pay off now that GOP presidential race is finally shifting to his comfort zone.

The Texas governor has settled in for two solid weeks of campaigning ahead of the Jan. 21 primary in South Carolina, a state that's critical for him after he suffered a disastrous finish in Iowa's caucuses and all but skipped New Hampshire's primary.

During the past few days of campaigning in South Carolina, Perry has made a point of chowing down on grits, inspecting mounted animals like the kind he's shot back home, showing off his custom cowboy boots and letting his drawl hang out.

Perry's message is simple: I'm one of you.

Tracking Rick Perry:
For the latest on Rick Perry's run for the White House, click here to see our special Tracking Rick Perry section. View videos, photos, and stories on the Texas governor's presidential run.

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