Rick Perry is pouring on the down-home charm as he seeks a campaign revival in South Carolina, betting that geographic kinship will pay off now that GOP presidential race is finally shifting to his comfort zone.
The Texas governor has settled in for two solid weeks of campaigning ahead of the Jan. 21 primary in South Carolina, a state that's critical for him after he suffered a disastrous finish in Iowa's caucuses and all but skipped New Hampshire's primary.
During the past few days of campaigning in South Carolina, Perry has made a point of chowing down on grits, inspecting mounted animals like the kind he's shot back home, showing off his custom cowboy boots and letting his drawl hang out.
Perry's message is simple: I'm one of you.
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