George P. Bush has tapped former Texas Republican Party Political Director Travis Griffin to manage his campaign for land commissioner.
Senior campaign strategist Trey Newton said Wednesday night that Griffin's first day was Monday.
He also said that Texas political strategist Ash Wright has been named statewide political director and will manage grassroots efforts.
Newton said the campaign is now fully staffed with 10 employees.
A Spanish-speaking attorney from Fort Worth, Bush is the son of ex-Florida Gov. Jeb Bush. His grandfather and uncle are former Presidents George H.W. and George W. Bush.
George P. has worked to tamp down lofty expectations and focus on replacing Land Commissioner Jerry Patterson, who is running for lieutenant governor.
Still, the Texas GOP has touted him as key to winning over Hispanic voters.